We put your brand on ‘Pole’!

Motor racing is highly popular and helps establish a sporting, dynamic and distinctive image. These valuable elements can attract customers and keep them too. But there’s more. Races on television bring your brand into the living rooms of millions of families both at home and abroad. Your advertisements in the circuit media are read by tens of thousands of visitors. And in the VIP room you can offer your contacts a fantastic day at the races.

1. Your brand at Circuit Park Zandvoort

Circuit Park Zandvoort offers all kinds of opportunities to communicate your brand or company name to spectators and television viewers in a highly visible way.

A. Advertising boards along the track

Advertising boards are 10 x 2 metres in size. You can choose between locations aimed at spectators or TV audiences.

B. Advertising boards on the main stand and flags

Advertising boards on the main stand are 6 x 1 metres in size. You can also rent flag points in blocks of five.

C. Naming/Adoption of a bend

We also offer the unique opportunity to adopt a bend and give it your company or brand name.

D. Promotion and sampling opportunities

The large number of visitors offers an interesting platform for targeted promotion of your product or service.

E. Commercials on giant video screen

Spectators and VIPs can follow races ‘live’ on giant monitors via our internal TV channel (viewable in all VIP rooms). We can show your television commercial during intervals between races and safety car procedures.

2. Sponsorship of circuit events

Sponsorship or adoption of a race offers interesting opportunities to position your company or brand in a distinctive and dynamic way within your target groups. There are several previous examples of successful event sponsorship, like the ‘Radio 538 Pinksterraces’, ‘Pirelli Italia a Zandvoort’ and ‘De @Home Finaleraces’. Exposure through this sponsorship/adoption is further maximised using advertising, fly posting, free publicity and recognition at the track. All of this is part of the package that we provide. Event sponsorship is also ideally suited to consumer campaigns.

3. Advertising in circuit media

Every year Circuit Park Zandvoort produces a number of high quality publications in large quantities. These include:

A. 2006 Events Diary

Prior to each season, Circuit Park Zandvoort publishes its full-colour Events Diary. A handy, easy-to-use booklet in A5 format with a circulation of 300,000.  It offers everything a motor racing enthusiast is looking for: circuit events, national race classes, racing cars, international race dates, useful information about the Zandvoort beach resort and its surroundings, and other interesting (background) information.

B. Programmes

During major events we produce our own full-colour A4 programme with information about the event schedule, the drivers, the teams, the races and the (interim) rankings. There is also background information about cars and car engineering, as well as human interest articles.

C. Website

The website www.circuit-zandvoort.nl receives a great many visitors. As well as up-to-date information about future and recent events, results and running scores, the site provides interesting information about the history of the track, information about motor racing organisations and links to these, etc. Prices for banners, links, etc. are available on request.

D. Streaming Media

As well as being shown on TV, all our events are broadcast live on the internet. People wanting to follow the race via the internet can log on to the CPZ streamer via www.circuit-zandvoort.nl and/or other selected media partners. They can then watch the entire event (all motor racing classes).
It’s clear that the motor racing fan can enjoy more of the sport since he can see and retain more. However, as well as the streaming image, there is also room for banners and small product presentations. There is furthermore the option of broadcasting commercials during intervals. The advantage of this type of media is that fans following the event via the internet will not ‘channel hop’ since they are more interested than ordinary viewers (otherwise they would not have logged on to the streamer which may involve a small payment).

4. Meeting facilities at Circuit Park Zandvoort

Give your meetings, sales conferences, gatherings and presentations more pace and vitality by holding them in the meeting rooms at Circuit Park Zandvoort! And if you want to balance the commercial part with some relaxation on the track, take a look at Incentives.

For more information:
Contact the Sales & Promotion department; Nicole Hokkeling or Michiel Huitema
Tel. 023-5 740 740 or sales@cpz.nl